The strategic management of higher education serving students as customers for institutional growth /
This book is targeted at the professionals who are interested in reorganizing or restructuring their higher education or postsecondary institutions. It examines the needs of learners in the 21st century, the rise of for-profit higher-education institutions, and the technological innovations impactin...
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| Other Authors: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Edition: | 1st ed. |
| Series: | Strategic management collection.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- 1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony
- 2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington
- 3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky
- 4. Change process in existing institutions / David P. Bugay
- 5. The changing learners / Michael J. Sukowski
- 6. Supporting learners' activities / Robert Thorn
- 7. Online, hybrid, and face-to-face higher education / Dakin Burdick
- 8. Publishers' technologies and their impact on higher education / Virginia Jones
- 9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach
- 10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller
- 11. Accreditation / Cyndy J. Woods-Wilson
- 12. Marketing your institution and its programs / Helena Kantanen
- 13. The 21st century higher education strategy road map / Hamid H. Kazeroony
- References
- Index.