The strategic management of higher education serving students as customers for institutional growth /
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| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
c2012.
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| Vydání: | 1st ed. |
| Edice: | Strategic management collection.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
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Obsah:
- 1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony
- 2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington
- 3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky
- 4. Change process in existing institutions / David P. Bugay
- 5. The changing learners / Michael J. Sukowski
- 6. Supporting learners' activities / Robert Thorn
- 7. Online, hybrid, and face-to-face higher education / Dakin Burdick
- 8. Publishers' technologies and their impact on higher education / Virginia Jones
- 9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach
- 10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller
- 11. Accreditation / Cyndy J. Woods-Wilson
- 12. Marketing your institution and its programs / Helena Kantanen
- 13. The 21st century higher education strategy road map / Hamid H. Kazeroony
- References
- Index.