The strategic management of higher education serving students as customers for institutional growth /

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其他作者: Kazeroony, Hamid H.
格式: 电子 电子书
语言:英语
出版: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
版:1st ed.
丛编:Strategic management collection.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • 1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony
  • 2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington
  • 3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky
  • 4. Change process in existing institutions / David P. Bugay
  • 5. The changing learners / Michael J. Sukowski
  • 6. Supporting learners' activities / Robert Thorn
  • 7. Online, hybrid, and face-to-face higher education / Dakin Burdick
  • 8. Publishers' technologies and their impact on higher education / Virginia Jones
  • 9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach
  • 10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller
  • 11. Accreditation / Cyndy J. Woods-Wilson
  • 12. Marketing your institution and its programs / Helena Kantanen
  • 13. The 21st century higher education strategy road map / Hamid H. Kazeroony
  • References
  • Index.