Advocacy championing ideas & influencing others /

Advocacy championing ideas & influencing others /

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Bibliographic Details
Main Author: Daly, John A. (John Augustine), 1952-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New Haven : Yale University Press, c2011.
Subjects:
Branding (Marketing)
Social interaction.
Communication in marketing.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • The politics of ideas
  • Communicate your idea with impact
  • Frame your message
  • Build your reputation, create a brand
  • Form alliances
  • Your idea is only as good as its story
  • Who's making the decision?
  • Network!
  • Timing is everything
  • Create persuasive messages
  • Make the idea matter
  • Make a memorable case
  • Demonstrate confidence
  • Steer meetings your way.

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