Advocacy championing ideas & influencing others /

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Bibliographic Details
Main Author:	Daly, John A. (John Augustine), 1952-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	New Haven : Yale University Press, c2011.
Subjects:	Branding (Marketing) Social interaction. Communication in marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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003	CaPaEBR
006	m u
007	cr cn\|\|\|\|\|\|\|\|\|
008	110224s2011 ctuad sb 001 0 eng d
010			\|z 2011008294
020			\|z 9780300175073 (alk. paper)
020			\|z 9780300167757
020			\|z 9780300175073 (e-book)
040			\|a CaPaEBR \|c CaPaEBR
035			\|a (OCoLC)750192965
050	1	4	\|a HM1166 \|b .D35 2011eb
082	0	4	\|a 302.2 \|2 22
100	1		\|a Daly, John A. \|q (John Augustine), \|d 1952-
245	1	0	\|a Advocacy \|h [electronic resource] : \|b championing ideas & influencing others / \|c John A. Daly.
260			\|a New Haven : \|b Yale University Press, \|c c2011.
300			\|a vi, 387 p. : \|b ill.
504			\|a Includes bibliographical references and index.
505	0		\|a The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2011. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Branding (Marketing)
650		0	\|a Social interaction.
650		0	\|a Communication in marketing.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10496892 \|z An electronic book accessible through the World Wide Web; click to view
999			\|c 192210 \|d 192210