Advocacy championing ideas & influencing others /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Haven :
Yale University Press,
c2011.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| LEADER | 00000nam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | ebr10496892 | ||
| 003 | CaPaEBR | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 110224s2011 ctuad sb 001 0 eng d | ||
| 010 | |z 2011008294 | ||
| 020 | |z 9780300175073 (alk. paper) | ||
| 020 | |z 9780300167757 | ||
| 020 | |z 9780300175073 (e-book) | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 035 | |a (OCoLC)750192965 | ||
| 050 | 1 | 4 | |a HM1166 |b .D35 2011eb |
| 082 | 0 | 4 | |a 302.2 |2 22 |
| 100 | 1 | |a Daly, John A. |q (John Augustine), |d 1952- | |
| 245 | 1 | 0 | |a Advocacy |h [electronic resource] : |b championing ideas & influencing others / |c John A. Daly. |
| 260 | |a New Haven : |b Yale University Press, |c c2011. | ||
| 300 | |a vi, 387 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Social interaction. | |
| 650 | 0 | |a Communication in marketing. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10496892 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 192210 |d 192210 | ||