Advocacy championing ideas & influencing others /
Salvato in:
| Autore principale: | |
|---|---|
| Ente Autore: | |
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
New Haven :
Yale University Press,
c2011.
|
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Sommario:
- The politics of ideas
- Communicate your idea with impact
- Frame your message
- Build your reputation, create a brand
- Form alliances
- Your idea is only as good as its story
- Who's making the decision?
- Network!
- Timing is everything
- Create persuasive messages
- Make the idea matter
- Make a memorable case
- Demonstrate confidence
- Steer meetings your way.