Brand equity planning with structuralist rhetorical semiotics /
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| Autor principal: | |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Kassel, Germany :
Kassel University Press,
2013.
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| Assuntos: | |
| Acesso em linha: | Click to View |
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| 020 | |z 9783862197064 | ||
| 020 | |a 9783862197071 (e-book) | ||
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| 100 | 1 | |a Rossolatos, George. | |
| 245 | 1 | 0 | |a Brand equity planning with structuralist rhetorical semiotics / |c George Rossolatos. |
| 264 | 1 | |a Kassel, Germany : |b Kassel University Press, |c 2013. | |
| 264 | 4 | |c 2013 | |
| 300 | |a 1 online resource (897 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed March 9, 2014). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Rossolatos, George. |t Brand equity planning with structuralist rhetorical semiotics. |d Kassel, Germany : Kassel University Press, c2013 |h viii, 887 pages |z 9783862197064 |
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