APA (7th ed.) Citation

Rossolatos, G. (2013). Brand equity planning with structuralist rhetorical semiotics. Kassel University Press.

Chicago Style (17th ed.) Citation

Rossolatos, George. Brand Equity Planning with Structuralist Rhetorical Semiotics. Kassel, Germany: Kassel University Press, 2013.

MLA (9th ed.) Citation

Rossolatos, George. Brand Equity Planning with Structuralist Rhetorical Semiotics. Kassel University Press, 2013.