A short course in international marketing blunders mistakes made by companies that should have known better /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Petaluma, CA :
World Trade Press,
c2009.
|
| Edition: | 3rd ed. |
| Series: | Short course in international trade series.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002055806.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 091019s2009 cau sb 000 0 eng d | ||
| 020 | |z 9781607800088 | ||
| 020 | |z 9781607800804 | ||
| 035 | |a (CaPaEBR)ebr10305901 | ||
| 035 | |a (OCoLC)567998999 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF1416 |b .W48 2009eb |
| 100 | 1 | |a White, Michael, |d 1951- | |
| 245 | 1 | 2 | |a A short course in international marketing blunders |h [electronic resource] : |b mistakes made by companies that should have known better / |c Michael White. |
| 246 | 3 | 0 | |a International marketing blunders |
| 246 | 3 | 0 | |a Mistakes made by companies that should have known better |
| 250 | |a 3rd ed. | ||
| 260 | |a Petaluma, CA : |b World Trade Press, |c c2009. | ||
| 300 | |a ix, 177 p. | ||
| 490 | 1 | |a The short course in international trade series | |
| 504 | |a Includes bibliographical references (p. 181-182). | ||
| 504 | |a Includes web resources. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Business failures. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 0 | |a International business enterprises |x Management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Short course in international trade series. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10305901 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 99481 |d 99481 | ||