White, M. (2009). A short course in international marketing blunders: Mistakes made by companies that should have known better (3rd ed.). World Trade Press.
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Chicago Style (17th ed.) Citation
White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. 3rd ed. Petaluma, CA: World Trade Press, 2009.
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MLA citiranje
White, Michael. A Short Course in International Marketing Blunders: Mistakes Made by Companies That Should Have Known Better. 3rd ed. World Trade Press, 2009.
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