A master class in brand planning the timeless works of Stephen King /
Enregistré dans:
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| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2007.
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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| Description: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| Description matérielle: | xliii, 351 p. : ill. |
| Bibliographie: | Includes bibliographical references and index. |