A master class in brand planning the timeless works of Stephen King /
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, England ; Hoboken, NJ :
John Wiley & Sons,
c2007.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. |
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| Physical Description: | xliii, 351 p. : ill. |
| Bibliography: | Includes bibliographical references and index. |