Marketing Management, Global Edition/

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environmen...

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Bibliografski detalji

Glavni autori:	Kotler, Philip (Autor), Keller, Kevin Lane (Autor)
Format:	Elektronički Knjiga
Izdano:	Harlow : Pearson International Content, 2022.
Izdanje:	Sixteenth edition
Teme:	Business & Economics/Marketing/General
Online pristup:	https://resolver.vitalsource.com/9781292405117
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