Principles of Marketing, Global Edition/

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers...

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Bibliografische gegevens
Hoofdauteurs: Kotler, Philip (Auteur), Armstrong, Gary (Auteur), Armstrong, Gary T. (Auteur)
Formaat: Elektronisch Boek
Gepubliceerd in: Harlow : Pearson International Content, 2021.
Editie:Eighteenth edition
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Online toegang:https://resolver.vitalsource.com/9781292341224
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