Principles of Marketing, Global Edition/

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers...

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Bibliographic Details

Main Authors:	Kotler, Philip (Author), Armstrong, Gary (Author), Armstrong, Gary T. (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2021.
Edition:	Eighteenth edition
Subjects:	Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9781292341224
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