Marketing Research: An Applied Orientation, Global Edition/

For undergraduate and graduate courses in marketing research. <br> <br> With a do-it-yourself, hands-on approach, <strong><em>Marketing Research: An Applied Orientation</em></strong> illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a...

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Bibliographic Details

Main Author:	Malhotra, Naresh K. (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2019.
Edition:	Seventh edition
Subjects:	Non-Classifiable Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9781292265919
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