Essentials of Marketing Research, Global Edition/

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students....

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Bibliographic Details

Main Author:	Malhotra, Naresh K. (Author)
Format:	Electronic Book
Published:	Harlow : Pearson International Content, 2015.
Edition:	First edition
Subjects:	Non-Classifiable Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9781292075143
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