Developing brands with qualitative market research
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks, CA :
Sage,
2002.
|
| Series: | Qualitative market research ;
v. 5 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9781412903967 | ||
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| 035 | |a (OCoLC)297392866 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b C43 2002eb |
| 100 | 1 | |a Chandler, Jon. | |
| 245 | 1 | 0 | |a Developing brands with qualitative market research |h [electronic resource] / |c Jon Chandler and Mike Owen. |
| 260 | |a London ; |a Thousand Oaks, CA : |b Sage, |c 2002. | ||
| 300 | |a xvi, 140 p. | ||
| 490 | 0 | |a Qualitative market research ; |v v. 5 | |
| 504 | |a Includes bibliographical references (p. [131]-136) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Business names. | |
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a New products. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Qualitative research. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Owen, Mike, |d 1956- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10256791 |z An electronic book accessible through the World Wide Web; click to view |
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| 999 | |c 93200 |d 93200 | ||