Chandler, J., & Owen, M. (2002). Developing brands with qualitative market research. Sage.
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Chicago Style (17th ed.) Citation
Chandler, Jon, and Mike Owen. Developing Brands with Qualitative Market Research. London ; Thousand Oaks, CA: Sage, 2002.
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MLA (9th ed.) Citation
Chandler, Jon, and Mike Owen. Developing Brands with Qualitative Market Research. Sage, 2002.
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Warning: These citations may not always be 100% accurate.