Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /
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| Main Author: | |
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| Corporate Authors: | , |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Waterloo, Ont. :
Wilfrid Laurier University Press,
c2008.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Co-published by the Institute of Communication Agencies. |
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| Physical Description: | xvi, 155 p. : ill. |
| Bibliography: | Includes bibliographical references (p. 135-137) and index. |