Marketing and multicultural diversity

Marketing and multicultural diversity

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Rao, C. P.
Format: Electronic eBook
Language:English
Published: Aldershot, England : Burlington, VT : Ashgate, c2006.
Series:New perspectives in marketing series.
Subjects:
Consumer behavior.
Market segmentation.
Marketing > Social aspects.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xii, 275 p. : ill.
Bibliography:Includes bibliographical references (p. [265]-268) and index.

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