Brands and branding

Shranjeno v:
Bibliografske podrobnosti
Korporativna značnica: ebrary, Inc
Drugi avtorji: Clifton, Rita, Simmons, John, 1948-, Ahmad, Sameena
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: London : Profile Books, 2003.
Serija:Economist series.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
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Kazalo:
  • pt. 1. The case for brands
  • pt. 2. Best practice in branding
  • pt. 3. The future for brands.