Brands and branding
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| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Profile Books,
2003.
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| Series: | Economist series.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- pt. 1. The case for brands
- pt. 2. Best practice in branding
- pt. 3. The future for brands.