Coolhunting chasing down the next big thing /

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Detalhes bibliográficos
Autor principal: Gloor, Peter A. (Peter Andreas), 1961-
Autor Corporativo: ebrary, Inc
Outros Autores: Cooper, Scott (Scott M.)
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: New York : AMACOM, c2007.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Why "cool" matters
  • Swarm creativity creates cool trends
  • Swarms can better predict the future
  • About trendsetters
  • Coolhunters look for coolfarmers
  • When swarms go mad
  • Do-it-yourself coolhunting with technology
  • Coolhunting by automated social network analysis
  • Five steps to becoming a coolfarmer
  • The coming world of swarm creativity.