Coolhunting chasing down the next big thing /

Guardat en:
Dades bibliogràfiques
Autor principal: Gloor, Peter A. (Peter Andreas), 1961-
Autor corporatiu: ebrary, Inc
Altres autors: Cooper, Scott (Scott M.)
Format: Electrònic eBook
Idioma:anglès
Publicat: New York : AMACOM, c2007.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Taula de continguts:
  • Why "cool" matters
  • Swarm creativity creates cool trends
  • Swarms can better predict the future
  • About trendsetters
  • Coolhunters look for coolfarmers
  • When swarms go mad
  • Do-it-yourself coolhunting with technology
  • Coolhunting by automated social network analysis
  • Five steps to becoming a coolfarmer
  • The coming world of swarm creativity.