Branded entertainment product placement and brand strategy in the entertainment business /

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Bibliographic Details
Main Author:	Lehu, Jean-Marc
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	London : Kogan Page, 2007.
Subjects:	Product placement in mass media. Advertising > Brand name products. Product management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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Branded entertainment product placement and brand strategy in the entertainment business / by Lehu, Jean-Marc

Published 2007

An electronic book accessible through the World Wide Web; click to view

Electronic eBook