Branded entertainment product placement and brand strategy in the entertainment business /

Saved in:

Bibliographic Details
Main Author:	Lehu, Jean-Marc
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	London : Kogan Page, 2007.
Subjects:	Product placement in mass media. Advertising > Brand name products. Product management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet