Branded entertainment product placement and brand strategy in the entertainment business /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Kogan Page,
2007.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 001 | 0000092339 | ||
| 005 | 20171002054732.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 061025s2007 enk s 000 0 eng d | ||
| 020 | |z 9780749449407 (hbk.) | ||
| 020 | |z 0749449403 (hbk.) | ||
| 035 | |a (CaPaEBR)ebr10177055 | ||
| 035 | |a (OCoLC)568031986 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF6146.P78 |b L44 2007eb |
| 100 | 1 | |a Lehu, Jean-Marc. | |
| 245 | 1 | 0 | |a Branded entertainment |h [electronic resource] : |b product placement and brand strategy in the entertainment business / |c Jean-Marc Lehu. |
| 260 | |a London : |b Kogan Page, |c 2007. | ||
| 300 | |a ix, 266 p. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2009. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Product placement in mass media. | |
| 650 | 0 | |a Advertising |x Brand name products. | |
| 650 | 0 | |a Product management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10177055 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 81494 |d 81494 | ||