Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
J. Wiley,
c2004.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002054142.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 031119s2004 enka sb 001 0 eng | ||
| 020 | |z 0470862114 (cloth : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10113998 | ||
| 035 | |a (OCoLC)54894184 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b T393 2004eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Taylor, David, |d 1964- | |
| 245 | 1 | 0 | |a Brand stretch |h [electronic resource] : |b why 1 in 2 extensions fail and how to beat the odds : a brandgym workout / |c by David Taylor. |
| 246 | 1 | 8 | |a Brandstretch |
| 260 | |a Chichester, England ; |a Hoboken, NJ : |b J. Wiley, |c c2004. | ||
| 300 | |a ix, 162 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. [151]-153) and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Valuation |x Management. | |
| 650 | 0 | |a Product management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10113998 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 71842 |d 71842 | ||