Marketing to the campus crowd everything you need to know to capture the $200 billion college market /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chicago, Ill. :
Dearborn Trade,
c2004.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- A few notes
- Going back to school
- Why college marketing? ("what's all the fuss?"
- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly
- The pre-college market
- The college market
- The post-collage market
- Gatekeepers : reaching the motherload through "big mother"
- The influencers
- Reaching the college crowd
- Seasonal marketing
- The Daewoo Motor Company : a good idea gone bad
- The co-branding strategies
- Concluding thoughts from a seasoned "insider"
- We want to hear from you!