Marketing to the campus crowd everything you need to know to capture the $200 billion college market /
में बचाया:
| मुख्य लेखक: | |
|---|---|
| निगमित लेखक: | |
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Chicago, Ill. :
Dearborn Trade,
c2004.
|
| विषय: | |
| ऑनलाइन पहुंच: | An electronic book accessible through the World Wide Web; click to view |
| टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
विषय - सूची:
- A few notes
- Going back to school
- Why college marketing? ("what's all the fuss?"
- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly
- The pre-college market
- The college market
- The post-collage market
- Gatekeepers : reaching the motherload through "big mother"
- The influencers
- Reaching the college crowd
- Seasonal marketing
- The Daewoo Motor Company : a good idea gone bad
- The co-branding strategies
- Concluding thoughts from a seasoned "insider"
- We want to hear from you!