Marketing to the campus crowd everything you need to know to capture the $200 billion college market /
Uloženo v:
| Hlavní autor: | |
|---|---|
| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Chicago, Ill. :
Dearborn Trade,
c2004.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
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Obsah:
- A few notes
- Going back to school
- Why college marketing? ("what's all the fuss?"
- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly
- The pre-college market
- The college market
- The post-collage market
- Gatekeepers : reaching the motherload through "big mother"
- The influencers
- Reaching the college crowd
- Seasonal marketing
- The Daewoo Motor Company : a good idea gone bad
- The co-branding strategies
- Concluding thoughts from a seasoned "insider"
- We want to hear from you!