Permission-based E-mail marketing that works!

Saved in:
Bibliographic Details
Main Author: MacPherson, Kim
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago, IL : Dearborn Trade, c2001.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • E-mail as a promotional device
  • Reeling 'em in (acquiring in new customers that stay)
  • Creative pointers and tricks of the trade
  • Best E-mail retention practices
  • Back-end necessities and things to be mindful of.