Permission-based E-mail marketing that works!

Guardat en:
Dades bibliogràfiques
Autor principal: MacPherson, Kim
Autor corporatiu: ebrary, Inc
Format: Electrònic eBook
Idioma:anglès
Publicat: Chicago, IL : Dearborn Trade, c2001.
Matèries:
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • E-mail as a promotional device
  • Reeling 'em in (acquiring in new customers that stay)
  • Creative pointers and tricks of the trade
  • Best E-mail retention practices
  • Back-end necessities and things to be mindful of.