Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Údar corparáideach: | |
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
London ; New York :
Routledge,
1997.
|
| Sraith: | Routledge advances in management and business studies.
|
| Ábhair: | |
| Rochtain ar líne: | An electronic book accessible through the World Wide Web; click to view |
| Clibeanna: |
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
|
Míreanna comhchosúla: Relationship marketing in professional services
- Managing market relationships methodological and empirical insights /
- The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
- Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
- Integrated advertising, promotion & marketing communications /
- Brand advocates turning enthusiastic customers into a powerful marketing force /
- Handbook of brand relationships