Ingredient Branding Making the Invisible Visible /

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Bibliographic Details
Main Author: Kotler, Philip
Corporate Author: SpringerLink (Online service)
Other Authors: Pfoertsch, Waldemar
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-642-04214-0
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Description
Physical Description:digital.
ISBN:9783642042140
DOI:10.1007/978-3-642-04214-0