APA (7th ed.) Citation
Kotler, P., & Pfoertsch, W. (2010). Ingredient Branding: Making the Invisible Visible. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-04214-0
Chicago Style (17th ed.) Citation
Kotler, Philip, and Waldemar Pfoertsch. Ingredient Branding: Making the Invisible Visible. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. https://doi.org/10.1007/978-3-642-04214-0.
MLA (9th ed.) Citation
Kotler, Philip, and Waldemar Pfoertsch. Ingredient Branding: Making the Invisible Visible. Springer Berlin Heidelberg, 2010. https://doi.org/10.1007/978-3-642-04214-0.
Warning: These citations may not always be 100% accurate.