Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY :
Springer New York,
2011.
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| Series: | SpringerBriefs in Business,
20 |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-1-4614-3819-9 |
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| Physical Description: | digital. |
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| ISBN: | 9781461438199 |
| ISSN: | 2191-5482 ; |
| DOI: | 10.1007/978-1-4614-3819-9 |