Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
Gorde:
| Egile nagusia: | |
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| Erakunde egilea: | |
| Formatua: | Baliabide elektronikoa eBook |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Wiesbaden :
Gabler,
2011.
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| Gaiak: | |
| Sarrera elektronikoa: | http://dx.doi.org/10.1007/978-3-8349-6169-3 |
| Etiketak: |
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Antzeko izenburuak: Contingency Factors of Marketing-Mix Standardization
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