Codita, R. (2011). Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe. Gabler. https://doi.org/10.1007/978-3-8349-6169-3
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Chicago Style (17th ed.) Citation
Codita, Roxana. Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe. Wiesbaden: Gabler, 2011. https://doi.org/10.1007/978-3-8349-6169-3.
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MLA (9th ed.) Citation
Codita, Roxana. Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe. Gabler, 2011. https://doi.org/10.1007/978-3-8349-6169-3.
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Warning: These citations may not always be 100% accurate.