The Relationship Marketer Rethinking Strategic Relationship Marketing /

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Bibliographic Details
Main Author: Hougaard, Søren
Corporate Author: SpringerLink (Online service)
Other Authors: Bjerre, Mogens
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2009.
Edition:Second Edition.
Subjects:
Online Access:http://dx.doi.org/10.1007/978-3-642-03243-1
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