Strategic marketing /
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Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c2009.
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Edition: | 9th ed. |
Series: | McGraw-Hill companies
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100 | 1 | |a Cravens, David W. | |
245 | 1 | 0 | |a Strategic marketing / |c [by] David W. Cravens. |
250 | |a 9th ed. | ||
260 | |a New York : |b McGraw-Hill, |c c2009. | ||
300 | |a xv, 784 p : |b ill. | ||
440 | 0 | |a McGraw-Hill companies | |
504 | |a Includes bibliographical references and index. | ||
541 | |a Savanis |c Purchase |d July, 2008 |h Ksh. 1,950.00 | ||
650 | 0 | |a Marketing |x Decision making. | |
650 | 0 | |a Marketing |x Management. | |
700 | 1 | |a Piercy, Nigel F. | |
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