Strategic marketing /

Strategic marketing /

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Piercy, Nigel F.
Format: Book
Language:English
Published: New York : McGraw-Hill, c2009.
Edition:9th ed.
Series:McGraw-Hill companies
Subjects:
Marketing > Decision making.
Marketing > Management.
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Athi-River Campus: Text Book Loan

Holdings details from Athi-River Campus: Text Book Loan
Call Number: TBL HF5415.135.C72 2009
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Nairobi Campus: Text Book Loan

Holdings details from Nairobi Campus: Text Book Loan
Call Number: TBL HF5415.135.C72 2009
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