Contemporary advertising : and integrated marketing communications /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
c2011.
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| Edition: | 13th ed. |
| Subjects: | |
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| Physical Description: | xl, 774p : ill,(chiefly co)l. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780071220606 : |