Cita APA (7a ed.)
Arens, W. F., & Weigold, M. F. &. A. (2011). Contemporary advertising: And integrated marketing communications (13th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)
Arens, William F., y Michael F. & Arens,Christian Weigold. Contemporary Advertising: And Integrated Marketing Communications. 13th ed. New York: McGraw-Hill, 2011.
Cita MLA (9a ed.)
Arens, William F., y Michael F. & Arens,Christian Weigold. Contemporary Advertising: And Integrated Marketing Communications. 13th ed. McGraw-Hill, 2011.
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