Contemporary advertising : and integrated marketing communications /

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Bibliographic Details
Main Author: Arens, William F.
Other Authors: Weigold, Michael F. & Arens,Christian
Format: Book
Language:English
Published: New York : McGraw-Hill, c2011.
Edition:13th ed.
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Athi-River Campus: Text Book Loan

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Mombasa Campus: Text Book Loan

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Nairobi Campus: Text Book Loan

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