Effect of customer relationship management on competitive advantage in private universities in Kenya : a case of Daystar University, Nairobi Campus /

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Bibliografiske detaljer
Hovedforfatter: Macharia, Joel
Format: Bog
Sprog:engelsk
Udgivet: Nairobi : Daystar University, 2016.
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Beskrivelse
Emne beskrivelse:A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Fysisk beskrivelse:xi, 86 p : ill ; cm.
Bibliografi:Includes bibliographical references.