Effect of customer relationship management on competitive advantage in private universities in Kenya : a case of Daystar University, Nairobi Campus /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Nairobi :
Daystar University,
2016.
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| Subjects: | |
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MARC
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| 001 | 0000060017 | ||
| 005 | 20171002023941.0 | ||
| 008 | 160921s xx 000 0 eng d | ||
| 040 | |a Daystar |d Gkiarie | ||
| 050 | 0 | |a HF5415.5 |b .K4M33 | |
| 100 | |a Macharia, Joel. | ||
| 245 | |a Effect of customer relationship management on competitive advantage in private universities in Kenya : |b a case of Daystar University, Nairobi Campus / |c by Joel Macharia. | ||
| 260 | |a Nairobi : |b Daystar University, |c 2016. | ||
| 300 | |a xi, 86 p : |b ill ; |c cm. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. | ||
| 504 | |a Includes bibliographical references. | ||
| 650 | |a Customer relations |x Management. | ||
| 650 | |a Relationship marketing. | ||
| 908 | |a 160921 | ||
| 942 | |c THES | ||
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