Marketing public relations : a marketer's approach to public relations and social media /

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Bibliographic Details
Main Author: Giannini, Gaetan T.
Format: Book
Language:English
Published: Upper Saddle River, N.J : Prentice Hall, 2010.
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Description
Physical Description:xxi, 291 p : ill. (chiefly col.) ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0136082998
0136083005 (pbk.)
9780136082996
9780136083009 (pbk.)