Marketing public relations : a marketer's approach to public relations and social media /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J :
Prentice Hall,
2010.
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| Subjects: | |
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| 100 | 1 | |a Giannini, Gaetan T. | |
| 245 | 1 | 0 | |a Marketing public relations : |b a marketer's approach to public relations and social media / |c Gaetan T. Giannini, Jr. |
| 260 | |a Upper Saddle River, N.J : |b Prentice Hall, |c 2010. | ||
| 300 | |a xxi, 291 p : |b ill. (chiefly col.) ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Public relations. | |
| 908 | |a 160413 | ||
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