Basic marketing : a marketing strategy planning approach /

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Bibliographic Details
Main Author:	Perreault, William D.
Other Authors:	Cannon, Joseph P., McCarthy, E. Jerome
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill, 2009.
Subjects:	Marketing > Management.
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Basic marketing : a marketing strategy planning approach / by Perreault, William D.

Published 2009

Book