Cita APA (7th ed.)
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2009). Basic marketing: A marketing strategy planning approach. McGraw-Hill.
Cita Chicago (17th ed.)
Perreault, William D., Joseph P. Cannon, i E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill, 2009.
Cita MLA (9th ed.)
Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. McGraw-Hill, 2009.
Atenció: Aquestes cites poden no estar 100% correctes.