Basic marketing : a marketing strategy planning approach /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
2009.
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| Subjects: | |
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| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Basic marketing : |b a marketing strategy planning approach / |c William D. Perreault, Joseph P. Cannon, and E. Jerome McCathy. |
| 260 | |a Boston : |b McGraw-Hill, |c 2009. | ||
| 300 | |a xxv, 757 p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | |a Cannon, Joseph P. | |
| 700 | 1 | |a McCarthy, E. Jerome. | |
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